Dangote unveils new sugar brand

Spread the love

Dangote unveils new sugar brand

 

Africa’s leading sugar manufacturer, the  Sugar Refinery (DSR)has unveiled an innovative sugar brand, tagged: New Look, Same Great Quality.

The ceremony for the unveiling of the white granulated white sugar  conducted on Thursday at the ongoing Kaduna 42nd International Trade .

 

The vitamin A fortified sugar excited participants who thronged the  Special Day  make enquiries.

Speaking at the unveiling ceremony, Representative of the  Sugar Refinery Bello Sadik, described the DSR as the market leader, saying the repackaged product is part of the effort at given the consumer a superior quality.

Acting President of the Kaduna Chamber of Commerce Industry Mines and Agriculture(KADCCIMA) Alhaji Suleiman Aliyu said Dangote Group has ‘broken ’ in all its investments and undertakings.

He congratulated the President of the Dangote Group Alhaji Aliko Dangote for the repackaged sugar product, and several other innovations.

“Dangote has come  rescue Nigeria  make self sufficient in food and other ,” he said.

Other   were exhibited at the Dangote Special Day include: Dangote Cement, Dangote Salt and Dangote Fertilizer.

In his speech, representative of the Dangote Group at the event Mr. Hashem Ahmed said the company had keyed into the Federal Government Backward Integration Policy make Nigeria self sufficient in the sugar subsector.

Mr. Hashem said the President of the Group Alhaji Aliko Dangote  passionate about growing Nigeria’s economy which informed his current massive investment in sugar, and  with KADCCIMA and the .

He said the company  currently working on its integrated sugar complexes in Adamawa, Nasarawa and Taraba respectively, adding that when completed they will have significant impacts on growing the Nigerian economy.

He said the theme for this year’s Trade fair , Promoting domestic production to mitigate the current economic challenges, is apt given the covid-19 pandemic that  has hit the world leading to border closures.

He said the conglomerate will not rest on its oars until Nigeria, and indeed Africa settle in an enviable position among nations.

Leave a Reply

Your email address will not be published. Required fields are marked *