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Marketing key to success of business organisations: Don

Marketing key to success of business organisations: Don Stephen Olufemi Oni, Ilorin A Professor of Marketing at the University of Ilorin, Mukaila Ayanda Aremu, has admonished organisations across Nigeria to take marketing more seriously or risk facing severe business consequences in an increasingly competitive and customer-driven environment. Aremu, who gave the admonition while delivering the…

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