PROFESSOR ELIJAH EBENEHI OGBADU DELIVERS 25TH INAUGURAL LECTURE OF PRINCE ABUBAKAR AUDU UNIVERSITY, ANYIGBA …Calls for Countermarketing Approaches to Combat Poverty, Insecurity, Other Social Vices
Professor of Marketing, Professor Elijah Ebenehi Ogbadu, has called for the deployment of ethical marketing principles, social responsibility and strategic marketing practices as tools for addressing poverty, insecurity, unemployment and other social vices confronting Nigeria. He made the call while delivering the 25th Inaugural Lecture of Prince Abubakar Audu University, Anyigba, titled “Marketing, A…
